Google Optimization
Make every Google surface work harder.
Google Business Profile, Search Ads, Performance Max and Merchant Center — optimized together for profit, not impressions, with proper conversion infrastructure.
What's included
- GBP categories, products, posts, Q&A, reviews
- Search & Performance Max with negative discipline
- Conversion API + enhanced conversions wiring
- Merchant Center feed optimization
- Local Service Ads where eligible
Deliverables
- 1Account audit & restructure
- 2Conversion tracking rebuild
- 3Campaign launch & optimization
- 4Weekly performance reviews
- 5Monthly P&L-aligned reporting
Case study
Whitmore Plumbing Co. — Manchester, UK
Problem
Wasting £6k/mo on broad campaigns; tracking was double-counting; CPL £140.
Solution
Rebuilt account structure, enhanced conversions + offline conversion imports, GBP overhaul, Local Service Ads.
Results
Cost per lead£140 → £52
Booked jobs2.4× quarterly
Ad spendSame £6k/mo
Frequently asked questions
Do I need a separate GBP service?+
GBP is included in this engagement — it's inseparable from Google Ads performance for local SMBs.
How do you measure ROAS for lead-gen?+
We import offline conversion values (booked job, sold quote) so the ad platform optimizes against revenue, not form fills.
What's the minimum ad budget?+
£2k/mo for meaningful learning. Below that we recommend SEO + GBP only first.
Talk to us about google optimization.
Free 30-minute strategy call. We'll come back within one working day with an honest assessment and a plan.