Performance Marketing
Paid media that respects your P&L.
Full-funnel media plans with weekly ROAS targets, server-side tracking, creative testing frameworks and landing page iteration — built for sustainable scale.
What's included
- Server-side tracking & MMM-lite attribution
- Creative testing frameworks at scale
- Landing page + offer iteration
- Cross-channel media planning
- Incrementality testing for mature accounts
Deliverables
- 1Tracking & attribution audit
- 2Channel strategy + budget split
- 3Creative production + testing
- 4Weekly optimization & reporting
- 5Quarterly incrementality reviews
Case study
Dosa District — Brisbane, AU
Problem
Plateaued at $8k/mo ad spend, ROAS reporting unreliable, creative fatigue every 2 weeks.
Solution
Server-side tagging via Stape, weekly creative sprint, geo-incrementality test, Meta + Google + TikTok mix.
Results
Blended ROAS2.1× → 4.6×
Monthly spend$8k → $24k profitably
CAC−41%
Frequently asked questions
What's the minimum spend?+
$3k/mo to learn meaningfully across one channel. Multi-channel work starts at $8k/mo.
Do you produce ad creative?+
Yes — in-house creators ship 12–30 ad variants per month per active channel.
Can you fix our tracking first?+
Tracking audits + server-side rebuilds are a standalone engagement when needed.
Talk to us about performance marketing.
Free 30-minute strategy call. We'll come back within one working day with an honest assessment and a plan.